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"The Artidote’s BREATHE initiative is a simple but important reminder: to be & feel present. To bring the involuntary, second-nature act of breathing to a voluntary, conscious grasp. To hold the moment, take it all in - and, simultaneously, release it all and let it go. Like meditation. Like a silent prayer. A coming and going that leaves life in between. Sometimes the easiest thing to do in the world. Sometimes the toughest & most courageous. BREATHE." -Jova
Cotton-Poly Blend // Soft that is beyond soft // Unisex Fit // Retains Shape // Wicks moisture
50% Cotton // 50% Polyester
Fabric Guide
Collections: Collaborations, The Artidote
Lost Format offers partnerships with other like-minded individuals, organizations, and companies that are committed to addressing homelessness in their community. The world is what we make it, and together, we make a difference on a broader scale than if we were to do it alone. It’s a win for our partners, a win for their customers, a win for us, and most importantly, a win for the homeless community.
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An artist and creator of The Artidote. Born in Mexico, Jova emigrated to the U.S. at the age of ten. His lack of English proficiency led him to begin expressing through drawing, a second language and passion that would lead him to graduate from The University of Illinois at Urbana-Champaign with a Bachelor’s degree in Fine Art.
In 2014, after the consolidation of social media as a prominent tool for worldwide communication and connection, Jova began curating artwork online. His particular way of presenting artwork through Facebook posts went viral, organically growing into an online community of more than a million users and, more importantly, forming empathetic bonds in people across cultures, creeds & social standing.
In 2015, in order to give his curation a more purposeful direction and to emphasize the connection between creative expression and mental health, he gave his work a name: The Artidote.
